Modern feng shui is not always looked at as a superstitious scam. Many Asians, especially people of Chinese descent, believe it is important to live a prosperous and healthy life as evident by the popularity of Fu Lu Shou in the Chinese communities. Many of the higher-level forms of feng shui are not easily practiced without having connections in the community or a certain amount of wealth because hiring an expert, altering architecture or design, and moving from place to place requires a significant financial output. This leads some people of the lower classes to lose faith in feng shui, saying that it is only a game for the wealthy. Others, however, practice less expensive forms of feng shui, including hanging special (but cheap) mirrors, forks, or woks in doorways to deflect negative energy.
Feng shui is so important to some strong believers in the Chinese communities, that they use it for healing purposes (although there is no empirical evidence that this practice is in any way effective) in addition to guide their businesses and create a peaceful atmosphere in their homes. It's more mentally operated. In 2005, even Disney acknowledged feng shui as an important part of Chinese culture by shifting the main gate to Hong Kong Disneyland by twelve degrees in their building plans, among many other actions suggested by the master planner of architecture and design at Walt Disney Imagineering, Wing Chao, in an effort to incorporate local culture into the theme park.
Currently, one of the best known feng shui users is real estate mogul Donald Trump. After losing Asian clients a few years ago due to his properties' apparently bad feng shui, he hired a feng shui master to analyze Trump Towers. At some institutions, many working professionals from various disciplines (including engineers, architects, property agents and Interior designers) take courses on feng shui and divination every year with a number of them becoming part-time or full-time feng shui (or geomacy) consultants eventually. When the principles are appropriately applied, feng shui has been seen to elicit the profound experience of magic, mystery, and order in American life.
Master Aaron Lee Koch of New York, USA, established the Feng Shui Excellence Award, the first award for the achievement of outstanding feng shui. The Feng Shui Excellence Award is awarded to home and business owners that have achieved a high level of feng shui excellence and have experienced the results of the changes they have made.